Amour Pour Cadeaux: Master Chefs 2013 Barangay Cooking Challenge: From Barangay Cooking Idols to Talented Master Chefs

Last September 5, 2013, I was very lucky to become a part of the launching of Master Chefs 2013 Barangay Cooking Challenge at SM Hypermarket Cubao. The event was hosted by none other than Papa Dan of 97.1 Barangay LS and Monica Verallo of Unang Hirit. The Master brands and their reputable chefs Chef Paolo Sia, Chef Kris Alcedo, and, Master Chefs 2013 ambassador, Chef Hasset Go were there and showed more exciting ways of mixing up their signature products. And for a little more flavour for the crowd, games with cool prizes were played by the audience. Of course, the event would not be complete without great tasting food.

As a food enthusiast, I was really excited to see how the chefs reinvented simple ingredients to create something out of the ordinary.

The Barangay Cooking Idol introduces something new. It is a competition open not only to anyone who cook well, they should have other talents too. Those who aspire to become Master Chefs must incorporate a routine that wows the crowd. They could sing, dance, act, anything amazing is welcome. At the end of it all, Master Chefs 2013 will introduce a new breed of super chefs that are not only exemplary cooks but also talented individuals.

Master Chefs 2013 will also reinvent the Pinoy’s all-time favorites; adobo, sinigang, pochero, kare-kare, chopsuey, Caldereta, menudo, pinakbet, and in the process, discover new ways of cooking the Master Brands. Master Chefs will creatively put new twists in the food products people have learned to enjoy like Nestle All-Purpose Cream, Maggi Magic Sarap and Maggi Savor, CDO Funtastyk, Idol Cheesedog, Bibbo Hotdog, and Ulamburger, Bounty Fresh Gourmet Chicken and Nuggets, Purefoods Tender Juicy Hotdogs, Stuffed Nuggets and Chicken Drummets, and Unilever Knorr Soups and ready mixes.